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作者/劉公子 “同道大叔已經不再是一家自媒體，而是以IP運營管理為核心的新文創公司。”同道大叔第三任CEO魯迪在上任后的很多場合都強調了這一點。 從2016年11月美盛控股以2.175億元收購同道文化72.5%的股權，估值3億，創始人蔡躍棟套現約1.78億；到蔡躍棟指責第二任CEO章晉源的口水仗；搜索同道大叔，媒體的主要焦點幾乎都集中在“造富”與“撕逼”上，鮮少有人關注其真實的運營情況與變化。 2017年全年營收6761.76萬元，同比增長16.55%，2018年全年營收5820.82萬元，雖然較去年有小幅下滑，但利潤同比增長了6.07%，“廣告+授權+內容電商+衍生品銷售”等多駕馬車發展穩健均衡、營收可觀。 站在2019年的同道，已經不再是那個以星座娛樂內容為核心價值的頂流自媒體，而是全網粉絲突破6000萬，手握1200+SKU、60+一線品牌深度合作，在IP運營、IP授權、 IP衍生、IP電商、IP社群、IP賦能、IP跨界、IP數字整合營銷等方面，構建起超級IP生態圈的IP公司。 5年時間里，咪蒙、二更食堂、暴走漫畫走紅又“消失”；吳曉波欲赴IPO仍舊未果；很多頂流位置上的大號已經換了一批又一批，而同道大叔依就穩坐國民星座第一IP之位。 除了資本并購、奪人眼球的快閃店與主題展、種類2020最火女生頭像

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