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2020最火女生頭像

來源:網絡 更新日期:2021-02-06 04:52 點擊:410784

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作者/劉公子 “同道大叔已經不再是一家自媒體,而是以IP運營管理為核心的新文創公司。”同道大叔第三任CEO魯迪在上任后的很多場合都強調了這一點。 從2016年11月美盛控股以2.175億元收購同道文化72.5%的股權,估值3億,創始人蔡躍棟套現約1.78億;到蔡躍棟指責第二任CEO章晉源的口水仗;搜索同道大叔,媒體的主要焦點幾乎都集中在“造富”與“撕逼”上,鮮少有人關注其真實的運營情況與變化。 2017年全年營收6761.76萬元,同比增長16.55%,2018年全年營收5820.82萬元,雖然較去年有小幅下滑,但利潤同比增長了6.07%,“廣告+授權+內容電商+衍生品銷售”等多駕馬車發展穩健均衡、營收可觀。 站在2019年的同道,已經不再是那個以星座娛樂內容為核心價值的頂流自媒體,而是全網粉絲突破6000萬,手握1200+SKU、60+一線品牌深度合作,在IP運營、IP授權、 IP衍生、IP電商、IP社群、IP賦能、IP跨界、IP數字整合營銷等方面,構建起超級IP生態圈的IP公司。 5年時間里,咪蒙、二更食堂、暴走漫畫走紅又“消失”;吳曉波欲赴IPO仍舊未果;很多頂流位置上的大號已經換了一批又一批,而同道大叔依就穩坐國民星座第一IP之位。 除了資本并購、奪人眼球的快閃店與主題展、種類2020最火女生頭像

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